Monday, April 29, 2013

Chapter 15 Science and the Mass Media


      Society seems to be advancing at the speed of light. It is said that one issue of the New York Times puts out more information than the entire Middle Ages did. One of the things we owe this too is the invention of modern science. Without science we wouldn’t have advanced in knowledge about us humans and about the world. Then we also have the mass media which allows people from all over the world to send and receive ideas and information from people they don’t even know.
       Science emerged in the 300s BCE in Greece, Babylon, India, China and Egypt. In ancient Greece the fields of mathematics, astronomy, biology, physics and medicine were explored by great thinkers such as Aristotle and Plato. However with the fall of the Roman Empire scientific advances slowed down and with the rise of the Catholic Church people turned towards philosophy and religion.
       The rebirth of science was due to four major factors which were the renaissance, the invention of the printing press, the age of exploration and the protestant reformation. Now rather than employing philosophical speculation, scientists used the scientific method which is an objective and systematic way to gather information and come to conclusions. Modern science however didn’t come to light until the 1800s and early 1900s.The norms of scientific research are universalism, organized skepticism, communalism, disinterestedness and counter-norms. Fraud is one of the realities of scientific research. A famous example was the “missing link” of human evolution which in this case was the skull of a human and the jaw of an orangutan. Another problem is competition which is one of the principal causes of norm violation in the scientific field.
      The mass media are instruments of communication that reach a large audience without having a personal relationship between the people sending it and the people receiving it. The instutionalization of the mass media includes writing and paper, the printing press, the industrial age and the computer and the information society. A few examples of mass media are print media (books, newspapers and magazines), audio media (music, audio books), visual media (television, movies, DVDs), online media (the internet) and convergence which is integration of two different medias such as a news paper with a web page. From the functionalist perspective, the mass media perform functions that support the stability of society. From a conflict perspective the purpose is to maintain social order. Some issues with mass media are what the media exposes to children, effects on civic and social life and the power that it holds.
Different types of Mass Media

       Thanks to the mass media and the scientific institution, we are able to enjoy many luxuries in the modern world. Yet science is advancing so fast that in a few years what we consider modern will be obsolete.

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